advice.” – Sophocles
dark corners of the Internet. What appears like the fountain of quick-and-easy
success is often a nightmarish journey toward credibility ruin.
article writing and marketing tips we’ve found circulating that you should
steer clear of and why.
for Content’s Sake”
will not help you – it may pick up a few wayward readers, but it will not
sustain your growth. If your articles lack originality, a primary goal, and
audience targeting, then you will lack the ability to engage readers.
Everything you write should have a purpose and meet a need – your readers
should be able to walk away with something. Be informative while sharing your
exclusive and original content.
topic, expand your horizons by performing the necessary research that will
benefit your audience. Integrate this new information with your own commentary
or insight on a particular topic. [Learn
you make a pie that was simply inspired? Heard something on the news that makes
you see red? Is your relationship going through its paces? Unless the heart of
your expertise is relevant to any of these issues or you plan on tying any of
these experiences to illustrate an informative point, understand this: article
writing is not social media, nor is it a platform to publish personal diaries
that meets the interests and needs of your audienceand you will succeed at becoming a leading authority in your
niche. [Learn more]
important, but not at the expense of your time and energy. Don’t get stuck in
publishing paralysis: you are stuck in a cycle of proofreading and editing
without publishing content. Develop a system bent on quality creative execution
and stick to it.
quality content fast: (1) Brainstorm, (2) Outline, (3) Write, (4) Revise and
Edit, (5) Proofread for Spelling and Grammar, (6) Perform Final Edits, and (7)
Submit It! [Learn
responsibly, they can increase your ability to be found on searches and create
eye-popping titles readers crave. However, keyword stuffing (scattering
keywords throughout the article) creates low quality content, a terrible user
experience, and reflects poorly on the author (as well as anyone associated or
affiliated with that author).
positive and memorable experience for your readers.[Learn
and Your Stuff in Articles”
sources of informative content. Adding self-serving information (i.e.,
advertising yourself, your organization, your brand, etc.) before the Resource
Box is like a spam-tripwire for readers and breaks their trust. Save
promotional content for areas of your blog or website dedicated to discussing
information about you, your business, and your products or services.
that targets your readers’ needs and wants to build trust because earning trust
increases your credibility, maximizes your exposure, and is more successful
than a hard sell. [Learn
posts, and guest posts both on and off your website doesn’t benefit your
optimization – it hurts it! Intended for optimization, exact match anchor text
occurs when an unnatural amount of keyword phrases create a static link
profile. Avoid appearing unnatural to readers and search engines by creating a
great user experience.
depth to your link profile while maintaining relevance and transparency. [Learn
It serves no other purpose than an attempt to plagiarize good content, whether
you own it or not. Article spinning occurs when the user places text into a
software program that replaces the original words with synonyms. Alternately,
there is the “manual” version where content writers attempt
“rewrite” content by tweaking a sentence here and there. We’ve said
it before and we’ll say it again: Article spinning is “word vomit.”
Don’t waste your time or a reader’s time with it.
own exclusively, then consider using it on social media, transposing it into
videos or audiobooks, create webinars from it, compile it into an ebook or
report, and create easy-to-read infographics. Avoid creating derivative content
by planning ahead and exploring a wide variety of angles. [Learn
What bad advice would you
add to this list? Click here to let us know – we’d love
to hear from you!