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There are two major types of business models that
entrepreneurs use to make money blogging. The first
and most common way to turn a blog into a profit
making machine is to sell advertising to different
companies and brands who want to reach that blog’s
readers. The second kind of money making blog is one
that helps a single brand improve its image by creating positive associations
between the blog and the product in the mind of consumers. Both kinds of
blogs can make a lot of money, especially if the creator has a keen mind
for marketing.

If you are blogging with the goal of selling advertising, there are two basic ways
that you can go about recruiting sponsors who want to put ads on your site;
you can let someone else do all of the legwork, or you can do the work yourself
and keep all of the revenue. Within the first group, many people make money
blogging by selling space through Google’s AdSense program. The advantages
of this program are numerous, as it requires very little effort on the part of the
blogger or webmaster to begin raking in profits. However, most people discover
that they make less money through this method than they had hoped that their
blog would earn. Selling advertising directly to companies who want to put
banner ads or sponsored links on your blog can take quite a bit of time, but it is
often fairly lucrative. If you have a lot of contacts in industries that are related
to the topic of your blog, you may want to try to go this route. People who have
a strong background in sales and are experienced at pitching proposals can make
quite a bit of money by renting blog space to interested companies. The most
serious problem with this model is that you often have to build quite a sizable
readership before you can attract advertisers, which can mean that you have to
do several months of work before you start to make money blogging.

As blogging becomes a more and more lucrative business, a lot of established
companies are considering how they can get into the action. One way that
companies are capitalizing on the blog movement is by having blogs that provide
a kind of friendly face for their corporation. Often, a company will employ an
established blogger to create a weblog designed specifically to appeal to that
company’s customers and to create positive associations with the brand in
consumers’ minds. More than one writer who never even dreamed that he or
she could make money blogging has been approached by a company and offered
quite a pretty penny for this kind of business.

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