The Online Imperative: Why Your Business Can’t Afford to Stay Offline

The Online Imperative: Why Your Business Can’t Afford to Stay Offline

In the ever-evolving landscape of commerce, the transition to an online presence has become not just beneficial but imperative for businesses. The digital era has ushered in a paradigm shift in consumer behavior, and businesses that resist going online risk being left behind. In this article, we’ll explore the reasons why your business can’t afford to stay offline in the current market.

1. Global Reach and Market Expansion

An online presence breaks down geographical barriers, allowing your business to reach a global audience. The internet provides a platform to showcase your products or services to potential customers worldwide, exponentially expanding your market reach beyond the limitations of a physical storefront.

2. 24/7 Accessibility

Unlike traditional brick-and-mortar stores with fixed operating hours, an online presence ensures that your business is accessible 24/7. This convenience accommodates customers from different time zones and those with varying schedules, contributing to increased sales opportunities and customer satisfaction.

3. Consumer Behavior Shift

Modern consumers increasingly turn to the internet for product research, reviews, and purchases. Ignoring this shift in behavior means missing out on a substantial portion of your target audience. Establishing an online presence aligns your business with the way customers prefer to discover and engage with brands.

4. Cost-Effective Marketing

Digital marketing offers cost-effective strategies compared to traditional advertising channels. Social media, search engine optimization (SEO), and online advertising platforms provide targeted marketing opportunities that can be customized to fit your budget, ensuring efficient use of resources for maximum impact.

5. Competitive Edge

In a competitive market, having an online presence is a crucial differentiator. Consumers often compare products and services online before making a purchase decision. If your competitors have a strong online presence and you don’t, you risk losing potential customers who are actively seeking information and options on the internet.

6. Data-Driven Decision-Making

The digital landscape provides valuable data on customer behavior, preferences, and trends. Utilizing analytics tools allows businesses to gather insights, track performance, and make data-driven decisions. This information is invaluable for refining marketing strategies, optimizing user experiences, and adapting to changing market demands.

7. Customer Engagement and Interaction

An online presence facilitates direct communication with customers through various channels, including social media, email, and live chat. Engaging with your audience builds a sense of community and loyalty. It allows you to address customer inquiries, gather feedback, and create personalized experiences that strengthen your brand-consumer relationships.

8. E-commerce Opportunities

The rise of e-commerce has transformed how consumers make purchases. An online store provides a convenient platform for customers to browse, compare, and buy products or services from the comfort of their homes. Implementing e-commerce capabilities opens up new revenue streams and enhances the overall customer shopping experience.

9. Adaptation to Trends and Innovations

The digital landscape is dynamic, with constant technological advancements and changing consumer preferences. An online presence allows your business to adapt to these trends, stay relevant, and incorporate innovations that cater to the evolving needs of your target audience.

10. Crisis Resilience

Recent global events have highlighted the importance of online resilience. Businesses with a strong online presence were better equipped to navigate disruptions, reach customers during lockdowns, and adapt their operations to changing circumstances. Being online provides a layer of resilience that is increasingly essential in today’s unpredictable business environment.


In conclusion, the online imperative is not just a trend; it’s a fundamental shift in the way business is conducted. A robust online presence is essential for reaching a global audience, staying competitive, and adapting to the ever-changing landscape of commerce. Whether you operate a small local business or a multinational corporation, embracing the digital era is not just advantageous—it’s a necessity for sustained success.

How to Never Be Without a Job Again [answer inside]

How to Never Be Without a Job Again [answer inside]

Your goal is to organize your life in such a way that you enjoy a good income, a high standard of living, and that you are the master of your economic destiny rather than a victim of changing economic times. Does this sound consistent with your goals?
Contribution Is the Key
Your job is an opportunity to contribute a value to your company in excess of your cost. In its simplest terms, your job is as secure as your ability to render value in excess of what it costs to keep you on the payroll. If you want to earn more money at your current job, you have to increase your value, your contribution to the enterprise.

Add Value Every Day
If you want to get a new job, you have to find a way to contribute value to that enterprise. If you want any kind of job security, you must continually work at maintaining and increasing your value in the competitive marketplace.
And here’s a key point. Your education, knowledge, skills and experience all are investments in your ability to contribute a value for which you can be paid. But they are like any other investments. They are highly speculative.
Once you have learned a subject or developed a skill, it is a sunk cost. It is time and money spent that you cannot get back. No employer in the marketplace has any obligation to pay you for it, unless he can use your skill to produce a product or service that people are ready to buy, today.
Prepare For Your Next Job
Whatever job you are doing, you should be preparing for your next job. And the key question is always: Where are the customers? Which businesses and industries are growing in this economy, and which ones are declining?
Where Is The Future?
I continually meet people who ask me how they can increase their income when their entire industry is shrinking. I tell them that there are jobs with futures and there are jobs without futures, and they need to get into a field that is expanding, not contracting.
Never Be Without A Job
There are three forms of unemployment in America: voluntary, involuntary, and frictional. Voluntary unemployment exists when a person decides not to work for a certain period of time, or not to accept a particular type of job, hoping that something better will come along. Involuntary unemployment exists when a person is willing and able to work but cannot find a job anywhere. Frictional unemployment is the natural level; this includes the approximately 4 or 5 percent of the working population who are between jobs at any given time.
Three Keys to Lifelong Employment
However, there are always jobs for the creative minority. You never have to be unemployed if you will do one of three things: change the work that you are offering to do, change the place where you are offering to work, or change the amount that you are asking for your services. You should consider one or more of these three strategies whenever you are dissatisfied with your current work situation.
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Action Exercises
Here are two things you can do immediately to put these ideas into action.
First, look around you at your current job and find ways to create added value every day. There’s always something more you can do.
Second, identify the kind of work you want to be doing in the future and then make a plan to develop the knowledge and skills you will require to do it well.

Brian Tracy

PayPal expands payment services to Nigeria, 9 other markets

PayPal is entering 10 new countries this week, including Nigeria, providing online payment alternatives for consumers via mobile phones or PCs in markets often blighted by financial fraud.

Rupert Keeley, the executive in charge of the EMEA region of PayPal, the payments unit of eBay Inc, said in an interview on Monday the expansion would bring the number of countries it serves to 203.
Starting on Tuesday, consumers in Nigeria, which has 60 million users and has Africa’s largest population, along with nine other markets in sub-Saharan Africa, Eastern Europe and Latin America will be able to make payments through PayPal.

“PayPal has been going through a period of reinvention, refreshing many of its services to make them easier to use on mobile (phones), allowing us to expand into fast-developing markets,” Keeley said.

Once the services go live, customers in the 10 countries with access to the Web and a bank card authorized for Internet transactions will be able to register for a PayPal account and make payments to millions of sites worldwide.

Initially, PayPal is only offering “send money” services for consumers to pay for goods and services at PayPal-enabled merchant sites while safeguarding their financial details. This is free to consumers and covered by fees it charges merchants.

“We think we can give our sellers selling into this market a great deal of reassurance,” said Keeley, a former regional banking executive with Standard Chartered Plc and senior executive with payment card company Visa Inc.

PayPal does not yet cover peer-to-peer transactions, which allow consumers to send money to other consumers. It has not yet enabled local merchants in the new markets to receive payments, nor is it offering other forms of banking services, he said.

A 2013 survey of 200 UK ecommerce sites by Visa’s CyberSource unit estimated that 1.26 percent of online orders are fraudulent and that 85 percent of merchants expected fraud to increase or remain static last year.

CyberSource also estimated that suspicion of fraudulent transactions result in 8.2 percent of online orders in Latin America being rejected by merchants, compared with 5.5 percent in Europe and 2.7 percent in the United States and Canada.

Such fraud can include ID theft, social engineering, phishing and automated harvesting of customer financial data via botnets, or networks of computers controlled by hackers.

A total of 80 million Internet users stand to gain access to PayPal global services this week, including those in five European markets – Belarus, Macedonia, Moldova, Monaco and Montenegro, four in the African nations of Nigeria, Cameroon, Ivory Coast, and Zimbabwe, as well as Paraguay. Internet usage figures are based on research by Euromonitor International.

PayPal counts 148 million active accounts worldwide. Last week, MasterCard Inc, the world’s second-largest debit and credit card company, and a PayPal rival in payment processing, said it was working with the Nigerian government on a pilot to overlay payment technology on a new national identity card.

PayPal has operated in 190 markets since 2007 and added three countries – Egypt, Georgia and Serbia last year. Roughly a quarter of the $52 billion in payment volumes PayPal reported in the first quarter of 2014 were for cross-border transactions. PayPal reported $1.8 billion in revenue during the period.

(Reporting by Eric Auchard; editing by Jason Neely)

7 of the Worst Article Writing And Marketing Tips

“There is nothing more hateful than bad
advice.” – Sophocles
There’s a lot of bad advice whispered in the
dark corners of the Internet. What appears like the fountain of quick-and-easy
success is often a nightmarish journey toward credibility ruin.
While there are many, here are 7 of the worst
article writing and marketing tips we’ve found circulating that you should
steer clear of and why.
“Write Content
for Content’s Sake”
Writing articles merely to churn out content
will not help you – it may pick up a few wayward readers, but it will not
sustain your growth. If your articles lack originality, a primary goal, and
audience targeting, then you will lack the ability to engage readers.
Everything you write should have a purpose and meet a need – your readers
should be able to walk away with something. Be informative while sharing your
exclusive and original content.

If you lack the necessary insight on a hot
topic, expand your horizons by performing the necessary research that will
benefit your audience. Integrate this new information with your own commentary
or insight on a particular topic.
“Write What’s on
Your Mind”
Are your neighbors aggravating you again? Did
you make a pie that was simply inspired? Heard something on the news that makes
you see red? Is your relationship going through its paces? Unless the heart of
your expertise is relevant to any of these issues or you plan on tying any of
these experiences to illustrate an informative point, understand this: article
writing is not social media, nor is it a platform to publish personal diaries
or journals.
Write quality, original, and objective content
that meets the interests and needs of
 your audienceand you will succeed at becoming a leading authority in your
 [Learn more]
“Make Sure it’s
Absolutely AMAZING”
Good grammar, spelling, and cohesive ideas are
important, but not at the expense of your time and energy. Don’t get stuck in
publishing paralysis: you are stuck in a cycle of proofreading and editing
without publishing content. Develop a system bent on quality creative execution
and stick to it.
We recommend at least 7 steps to create
quality content fast: (1) Brainstorm, (2) Outline, (3) Write, (4) Revise and
Edit, (5) Proofread for Spelling and Grammar, (6) Perform Final Edits, and (7)
Submit It!
“Write for
Keywords can have great power. When used
responsibly, they can increase your ability to be found on searches and create
eye-popping titles readers crave. However, keyword stuffing (scattering
keywords throughout the article) creates low quality content, a terrible user
experience, and reflects poorly on the author (as well as anyone associated or
affiliated with that author).
Raise the quality standards bar to create a
positive and memorable experience for your readers.
“Promote Yourself
and Your Stuff in Articles”
Readers expect articles to be non-self-serving
sources of informative content. Adding self-serving information (i.e.,
advertising yourself, your organization, your brand, etc.) before the Resource
Box is like a spam-tripwire for readers and breaks their trust. Save
promotional content for areas of your blog or website dedicated to discussing
information about you, your business, and your products or services.
Write quality, informative articles (non-self-serving content)
that targets your readers’ needs and wants to build trust because earning trust
increases your credibility, maximizes your exposure, and is more successful
than a hard sell.
“Use Exact Match Anchor Text”
Publishing the same anchor text aggressively in articles, blog
posts, and guest posts both on and off your website doesn’t benefit your
optimization – it hurts it! Intended for optimization, exact match anchor text
occurs when an unnatural amount of keyword phrases create a static link
profile. Avoid appearing unnatural to readers and search engines by creating a
great user experience.
Find balance in an organic mix of anchor text to add variety and
depth to your link profile while maintaining relevance and transparency.
“Use an Article Spinner”
Article spinning software is a complete waste of money and time.
It serves no other purpose than an attempt to plagiarize good content, whether
you own it or not. Article spinning occurs when the user places text into a
software program that replaces the original words with synonyms. Alternately,
there is the “manual” version where content writers attempt
“rewrite” content by tweaking a sentence here and there. We’ve said
it before and we’ll say it again: Article spinning is “word vomit.”
Don’t waste your time or a reader’s time with it.
If you’re interested in squeezing more value out of content you
own exclusively, then consider using it on social media, transposing it into
videos or audiobooks, create webinars from it, compile it into an ebook or
report, and create easy-to-read infographics. Avoid creating derivative content
by planning ahead and exploring a wide variety of angles.

What bad advice would you
add to this list?
 Click here to let us know – we’d love
to hear from you!

To Your Article Writing Success & Passion!
Vanessa, Editorial Manager

Become Everything You Are Capable of Becoming – Brian Tracy

The turning point in my life came when I discovered the law of cause and effect, the great law of the universe, and human destiny. I learned that everything happens for a reason. I discovered that success is not an accident. Failure is not an accident, either. I also discovered that people who are successful in any area usually are those who have learned the cause-and-effect relationship between what they want and how to get it.

Determine Your Personal Growth and Development Values

To realize your full potential for personal and professional growth and development, begin with your values as they apply to your own abilities. As you know, your values are expressed in your words and actions.

You can tell what your values are by looking at what you do and how you respond to the world around you. Your values are the root causes of your motivations and your behaviors.

Clarify Your Personal Growth and Development Vision

Create a long-term vision for yourself in the area of personal growth. Project forward five or ten years and imagine that you are developed fully in every important part of your life. Idealize and see yourself as outstanding in every respect. Refuse to compromise on your personal dreams.

Set Goals for Your Personal Growth and Development

Now take your vision and crystallize it into specific goals. Here is a good way to start. Take out a piece of paper and write down ten goals that you would like to achieve in the area of personal and professional development in the months and years ahead. Write in the present tense, exactly as if you were already the person you intend to be.

Determine exactly what you want to be able to do. Decide who you want to become. Describe exactly what you will look like when you become truly excellent in your field and in your personal life.

Upgrade Your Personal Knowledge and Skills

Set specific measures for each of your goals. If your goal is to excel in your field, determine how you will know when you have achieved it. Decide how you can measure your progress and evaluate your success.

Perhaps you can use as a measure the number of hours you study in your field each week. Perhaps you can measure the number of books you read or the number of audio programs you listen to. Perhaps you could measure your progress by the number of sales you make as the result of your growing skills.

Develop Winning Personal Growth and Development Habits

Select the specific habits and behaviors you will need to practice every day to become the person you want to become. These could be the habits of clarity, planning, thoroughness, studiousness, hard work, determination, and persistence.

Action Exercise

Decide today to develop yourself to the point where you can achieve every financial and personal goal you ever set and become everything you are capable of becoming. Write down your goals and make sure to look at them every day, then ponder ways you possibly achieve these goals.

Brian Tracy

Hate Network Marketing Recruiting?: How to Sponsor Dozens Free

Do you know
anyone or are you tired of the old school network marketing techniques? You
know the 3 foot rule, hanging flyers, bugging your family and friends, and
holding hotel meetings.

I know that when I first joined
my first network marketing company, I was told to use these same
techniques.  I was told to make a list of
100 people that I knew and basically call every one of them to ask and see if
they would be interested in making some extra money.

I was only faced with questions I
wasn’t able to answer, getting hung up on, and faced with nothing but

When I was officially shunned by
everyone that I knew, all my up-line/sponsor told me to do was to go out and invite
people to our meetings or buy some opportunity leads.

This only led me to some more
rejection and spending a bunch of money.

Now I was out of money, and had
nothing to show for it.
Then just as I was going to give
up, I found what I consider to be the “life saver” for my business.
This life saver I speak of was
Mike Dillard’s .

In these 7 free videos Mike
explained how I could attract an endless stream of prospects to me ready to
join and actually get paid to prospect and instead of calling, prospects are
now calling me.

These videos have really changed
the way I do my business, and I think they can help you too.
You can get free instant access
to these free videos here…

Olutaller Akinwole